Bboyz, the burger architects, is a trailblazing eatery in Toronto that crafts gourmet burgers with an innovative twist. Nestled in the heart of the city since July 2020, Bboyz is renowned for its halal classic burger-making with avant-garde flavors, drawing inspiration from the diverse culinary landscape of Toronto. The restaurant boasts a vibrant and inviting ambiance, complemented by its modern décor and a team of welcoming staff.
Bboyz initiated a partnership with Eros Influencer Marketing to roll out targeted campaigns, each designed to cast a spotlight on their signature burger creations.
For the “Burger & Poutine campaigns,” the spotlight was on their unique burger selections that redefined the burger and the B Boyz unique take. The campaign aimed to highlight the array of both hearty and inventive options, accentuating the lively and contemporary setting of the restaurant.
Influencers were expected to generate a variety of engaging content forms, such as stories, videos, and reels. The campaign’s narrative revolved around the concept of having a fresh burger and a poutine, featuring burgers paired with their unique fried chicken loaded poutine and in-house made milkshakes.
For the “New Menu item campaign” the objective was to amplify the overall experience at B Boyz and try something new. The campaign intended to portray the eclectic menu and the restaurant’s urban charm through captivating content on Instagram and showcase their new chicken options.
B Boyz worked with 43 influencers across 5 campaigns on a mission to elevate Bboyz’s presence by sharing their experiences through Instagram Reels, stories, posts, and carousels. Each influencer brought their distinct flair and creativity, ranging from clever quips to enticing visuals. They shared their delightful visits to Bboyz, focusing on their burger experiences and the eatery’s innovative approach to burgers.
With the strategic use of Eros Influencer Marketing, restaurants like Bboyz can leverage influencer partnerships to enhance brand visibility and drive customer engagement.
