Tabule is a family of Middle Eastern restaurants featuring four unique locations: Tabule Midtown, Tabule Riverside, Tabule Bayview, and Souk Tabule. From the original 2005 establishment on Yonge Street, Tabule has evolved into a culinary destination. Each venue offers a richly textured atmosphere, traditional dishes like Fattüish Salad, award-winning house-made hummus, and a curated cocktail menu, making them ideal for delightful meals, private parties, and convenient take-out or delivery.
Tabule launched four campaigns with Eros Influencer Marketing, each spotlighting a specific aspect of the offerings at the restaurant.
For "Wine Wednesdays," the focus is on showcasing new dishes and wins, emphasizing the availability of 1/2 bottles of wine, and highlighting vegan, vegetarian, and gluen-free options.
The influencers are expected to create and publish various content types, including static posts, carousels, stories, videos, and reels.
Similar goals exist for the "Prefixed Lunch Menu," "Tabule Dinner Special," and "Souk Tabule" campaigns, with an emphasis on promoting lunch menus, dinner specials, and all-day brunch, respectively, through diverse and engaging content on Instagram.
13 influencers took part in a campaign to promote Tabule by sharing Instagram Reels, static stories, posts, carousels, and more. Each influencer showcased their unique aesthetic and style, from clever voiceovers to aesthetically pleasing photoshoots. The influencers highlighted their amazing experiences at Tabule, with a focus on Wine Wednesday and the restaurants creative menu.
