Case study, Sydney
Tommy Panini: 250K+ Views from a single post
Tommy Panini opened as a new Italian sandwich shop in Sydney and came to us wanting to get the word out fast. We matched them with 20 local nano and micro food creators who came in, ate, and posted about it. In the first month alone the content hit 423,139 views, and the shop was selling out every day before 2pm. One reel on its own was shared 901 times. Across the full campaign, the content reached 288,547 people and pulled in 9,412 likes, 515 comments, 8,000 shares, 5,000 saves and 40 reposts. That's almost 23,000 engagements in total. The whole thing was gifted. No creator fees, just the cost of the food.
Overview
A brand new sandwich shop went from unknown to sold out every day before 2pm, in its first month.
Tommy Panini is an Italian panini bar in Sydney. They came to Eros right as they opened, with no following and no time to build one slowly. Twenty local food creators later, the content had 423,139 views in month one and the shop selling out daily.
The challenge
New venues have a short window. If people don't find out about you in the first few weeks, it gets a lot harder to get noticed later.
Tommy Panini needed locals to hear about them fast, and from people their customers would actually trust.
What we did
We matched Tommy Panini with 20 nano and micro food creators who live in Sydney. Each one came in, tried the menu, and posted a reel about their visit.
The campaign was fully gifted. No creator fees, just the cost of the food. Eros handled the matching, scheduling and tracking, so the team could stay focused on making sandwiches.
Results
The campaign reached 288,547 people and pulled in 22,967 engagements, and the shop was selling out every day before 2pm.
|
Metric |
Result |
|---|---|
|
Views in month one |
423,139 |
|
Total reach |
288,547 |
|
Likes |
9,412 |
|
Shares |
8,000+ |
|
Saves |
5,000+ |
|
Comments |
515 |
|
Reposts |
40 |
|
Creators |
20 |
The shares number is the one that matters most. When someone sends a reel to a friend, it's usually followed by "we should go here." One nano creator post alone pulled 208K+ views.
One reel, up close
A single 30 second reel from sydney_edited got 28,836 views and was shared 901 times.
It also picked up 382 likes, 285 saves, 23 comments and 4 reposts, with 1 day 22 hours of total watch time. About one in every 32 people who watched it sent it to someone else.
Why it worked
- Local creators. Everyone who posted lives in Sydney, so their followers could actually go.
- Volume. Twenty creators posting means the shop keeps popping up in people's feeds, not just once.
- Real reviews. Nano and micro creators feel like a friend's recommendation, which is why people shared and saved so much.
Short versions
Caption: A brand new sandwich shop, 20 local creators, 423K views in month one. Tommy Panini was selling out daily before 2pm, and the campaign cost them nothing but food.
Slide headline: From day one to sold out.
One liner: 423K views and daily sellouts in month one, fully gifted.
Want numbers like these for your place?
Create a free account and browse the creators in your area before you spend anything. No card needed to sign up, and plans start at $99 a month when you launch.